Is Ying Chou an act of corruption? : An exploratory study of Ying Chou and the multidimensionality of Taiwanese female’s perception and judgement of Ying Chou in Taiwan.

• Main Author: Liew, Shi Min.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Sociology::Social psychology
• Online Access: http://hdl.handle.net/10356/40063
• Institution: Nanyang Technological University

This study sheds light on Ying Chou from the multidimensionality of the Taiwanese female‟s perception and judgement of Ying Chou in Taiwan. A domain analysis is used for this study. Data were obtained from nine in-depth interviews with females (Age range: 25-48 years) from a variety of occupations and social backgrounds. Also, the study adopted five dimensions from Sousa (2008) study to evaluate their opinions regarding Ying Chou (on whether Ying Chou is an act of corruption) from their interview transcripts. Findings revealed that Ying Chou is not deemed as an act of corruption according to the female interviewees. However, it is still not definite that Ying Chou is unethical and considered an act of corruption if they were executed due to “valid” reasons.