Product innovation based on Kansei engineering

• Main Author: Zeng, Jasmine Jia Min
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Industrial engineering::Human factors engineering
• Online Access: http://hdl.handle.net/10356/40550
• Institution: Nanyang Technological University

In today’s consumer product market, companies realize it is insufficient to compete based on a strategy of functional differentiation alone. Emotional value creation should be regarded as an equally important approach to product design. For this, Kansei Engineering has been developed as a technique...