Reviving the death industry.

Reviving the Death Industry chronicles Singapore's funeral industry and the changes it is undergoing as a new generation of young, educated, and ambitious Singaporeans takes on the reins. It offers perpectives from old and young, and spots upcoming trends in the death industry as taboos are ove...

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Main Authors: Ng, Gwendolyn Ser Ling., Soh, Elizabeth Yalin.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/40941
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-40941
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spelling sg-ntu-dr.10356-409412019-12-10T13:41:54Z Reviving the death industry. Ng, Gwendolyn Ser Ling. Soh, Elizabeth Yalin. Wee Kim Wee School of Communication and Information Hedwig Alfred DRNTU::Social sciences::Journalism::Reporting on community Reviving the Death Industry chronicles Singapore's funeral industry and the changes it is undergoing as a new generation of young, educated, and ambitious Singaporeans takes on the reins. It offers perpectives from old and young, and spots upcoming trends in the death industry as taboos are overcome with an increasingly educated and affluent population who are changing their mindset. Trends like marketing styles embracing new technology, the influx of foreigns in the industry, the popularity of pre-planning and pre-paying for funerals are explored. Finally, it addresses issues of lack of regulation and government support for the small but necessary industry, with authorities and experts alike offering their take on what is to come. Bachelor of Communication Studies 2010-06-25T01:02:10Z 2010-06-25T01:02:10Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/40941 en Nanyang Technological University 29 p. application/pdf application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Journalism::Reporting on community
spellingShingle DRNTU::Social sciences::Journalism::Reporting on community
Ng, Gwendolyn Ser Ling.
Soh, Elizabeth Yalin.
Reviving the death industry.
description Reviving the Death Industry chronicles Singapore's funeral industry and the changes it is undergoing as a new generation of young, educated, and ambitious Singaporeans takes on the reins. It offers perpectives from old and young, and spots upcoming trends in the death industry as taboos are overcome with an increasingly educated and affluent population who are changing their mindset. Trends like marketing styles embracing new technology, the influx of foreigns in the industry, the popularity of pre-planning and pre-paying for funerals are explored. Finally, it addresses issues of lack of regulation and government support for the small but necessary industry, with authorities and experts alike offering their take on what is to come.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Ng, Gwendolyn Ser Ling.
Soh, Elizabeth Yalin.
format Final Year Project
author Ng, Gwendolyn Ser Ling.
Soh, Elizabeth Yalin.
author_sort Ng, Gwendolyn Ser Ling.
title Reviving the death industry.
title_short Reviving the death industry.
title_full Reviving the death industry.
title_fullStr Reviving the death industry.
title_full_unstemmed Reviving the death industry.
title_sort reviving the death industry.
publishDate 2010
url http://hdl.handle.net/10356/40941
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