How to manage creativity effectively in an organization.

• Main Author: Goh, Joelle Kai Hsing.
• Other Authors: Wee Chow Hou
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Management
• Online Access: http://hdl.handle.net/10356/41460
• Institution: Nanyang Technological University

Many organizations have adopted creative management practices as part of an overall, well-thought out strategy, fully integrated into other aspects of organizational functioning. They feel that nurturing creativity has paid them rich dividends and that such practices are a source of learning, develo...