Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore.

• Main Author: Yeo, Su Lin.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Sociology::Social influence
• Online Access: http://hdl.handle.net/10356/41522
• Institution: Nanyang Technological University

It was only in the last 25 years that work perfomed by public relations practitioners can be said to be given its due recognition. That is because organizational changes brought on by a host of external factors such as globalization and speed of technology have increased the importance of communicat...