Women's magazine in China : an analysis of Asian and western influences

China is one of the fastest growing magazine markets in Asia largely due to the emergence of new middle-class women, who are the potential consumers of the content and products promoted by these magazines. Women's magazines have been influenced by the broader cultural, political and socio-econ...

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Bibliographic Details
Main Author: Feng, Yang
Other Authors: Wee Kim Wee School of Communication and Information
Format: Theses and Dissertations
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/41560
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Institution: Nanyang Technological University
Language: English