Media primes and their effects on bicultural individuals.

• Main Author: Chew, Han Ei.
• Other Authors: Benjamin Hill Detenber
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/42243
• Institution: Nanyang Technological University

Scholarly interest in priming, which refers to a particular type of short-term influence that media content can have on people's later behavior or judgment, has been emerging among communication researchers in recent years. One recent development in priming research is the study of how culture...