A new classical natural law theory of social business entrepreneurship, designed to be presented interactively through the business communicator or smartphone

• Main Author: Chua, Jude Soo Meng.
• Other Authors: National Institute of Education
• Format: Research Report
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Education::Educational technology::Instructional systems
• Online Access: http://hdl.handle.net/10356/42333
• Institution: Nanyang Technological University

The project was to develop a new classical natural law theory of social business enterprise, and design interactive modules relevant to the theory for the smartphone / mobile phone. The development of the theory was conceptual, and the design of the interactive modules was in Flash. Its major accomplishments are the publication of a handful of quality peer reviewed papers, and design of flash modules that were useful for teaching the theory both for the phone and for the laptop display. The research led to the integration of John Finnis’ ethical theory with Herbert Simon’s a-ethical design theory and behavioral economics, and could possibly lead to a more ethically informed design theory and economic theory under behavioral economics.