Telecommunication evolution : from monopoly to competition : a case study on Telstra.

• Main Authors: Loh, Wai Kwan., Ng, Amy Mui Huan.
• Other Authors: Toh Thian Ser
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/42595
• Institution: Nanyang Technological University

Countries around the world are actively deregulating their domestic telecommunications markets. With the deregulation, incumbent national telephone companies which used to operate as monopolies are now faced with direct competition. With open competition, new entrants have been able to erode the market share of incumbents. This poses real threat and drives them to seek ways to protect their market position and new sources of revenue. To study how a once-monopoly telephone company competes in a newly deregulated market, a case study of Telstra is conducted. It is chosen as the case study candidate due to its similar characteristics with SingTel. From the research, some lessons learnt are drawn for SingTel, which will also be facing more competition in a few years time.