中国钻石零售市场分析及营销对策初探 = The market of retail diamonds and sales strategy in China

• Main Author: 谈宏伟 Tan, Hong Wei
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Language: Chinese
• Published: 2011
• Subjects: DRNTU::Social sciences::Economic development::China
• Online Access: http://hdl.handle.net/10356/42699
• Institution: Nanyang Technological University

In view of the rapid economic progress and the rise in living standards, diamond trade has become a lucrative business in China. The market of retail diamonds offers great potential for development and expansion. This dissertation commences with a macro review of the evolution and development of dia...