Publishing plan & pilot issue of a publication for senior citizens in Singapore.

• Main Author: Tan, Phila Anne.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Journalism::Magazine publishing
• Online Access: http://hdl.handle.net/10356/42701
• Institution: Nanyang Technological University

The project consisted in the main of the production of a publishing plan and the pilot issue of a new publication for senior citizens in Singapore. The project centred on the 'greying of the population', a fundamental social phenomenon of the next century. The project addressed the challen...