Interactivity and user preference for website navigational structures.

• Main Author: Sharon De Castro.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Computer science and engineering::Information systems::Information interfaces and presentation
• Online Access: http://hdl.handle.net/10356/42717
• Institution: Nanyang Technological University

Interactivity is a much sought after, but little understood, commodity in the nineties. One reason may be the difficulty in defining interactivity which, as it turns out, may be made up of several components. The most basic component relates to choice. While many might agree that the availability...