Analysis of funny YouTube videos on libraries.

• Main Author: Maung, Tun Tauk Phyo.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Library and information science::Libraries
• Online Access: http://hdl.handle.net/10356/42752
• Institution: Nanyang Technological University

This study presented the analysis of funny YouTube videos about libraries, library staff and library users. The purpose of the study was to promote library and library services through funny YouTube videos. Content analysis was selected as the research methodology for this study, and 335 videos were analyzed. The study found that prank videos, videos about irresponsible behavior of library users and games videos are the most popular among the twelve video categories. This study also showed that videos from mainstream media attract more viewers than user-generated videos. Most of the video uploaders are ordinary people, and most of the funny videos are shot in academic libraries. It also reviewed the top 20 videos and their categories. It was found that 10 percent of the videos represent 90 percent of total video views. For every 10,000 views, there are 38 favorites, 30 ratings and 10 comments given by the users, on average. This study suggested three ideas, namely “Simple Creation”, “Easy Attraction” and “Memorial but Risky”, to be used by libraries for creating promotional videos.