Corporate social responsibility in Singapore : awareness and implementation.

• Main Authors: Seah, Yong Tat., Chng, Winnie Wei Ting., Yiew, Geok Ting.
• Other Authors: Lang Chin Ying, Josephine
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Accounting::Social accounting
• Online Access: http://hdl.handle.net/10356/43656
• Institution: Nanyang Technological University

Corporate Social Responsibility is an increasingly important development and has become an intrinsic part of today’s corporate citizenship. The purpose of this report is to investigate the level of maturity of CSR in Singapore companies based on their intensity and breadth of CSR engagement, in both the hard and soft aspects. We conducted content analyses on eighty SGX mainboard-listed companies. In order to ascertain the CSR level, we developed a scoring model tailored to Singapore’s context, which also took into consideration established frameworks. The scoring model consisted of five dimensions: “Community Involvement”, “Environmental Management”, “Marketplace”, “Workplace” and “Soft Disclosure”. We then presented the analyses of the results and the implications. To gain insights into the motivators of CSR, we discussed the implications in terms of the similarities shared by companies with high CSR maturity. We also highlighted the potential challenges that companies could face in the implementation of CSR. From these analyses, recommendations were suggested to enhance the government’s multi-pronged approach. Key findings from this study demonstrate that Singapore’s CSR maturity level is generally low. Out of four levels of CSR maturity, with Level 4 being the most mature, 72.5% of the companies had either attained Level 0 or 1 maturity. Industry-wise, the Transport, Storage and Communications industry scored the highest score across eight industries. CSR dimension-wise, Marketplace received the highest average score.