Green marketing in Singapore.

• Main Authors: Cheng, Liang Qi., Chee, Ying Han., Chu, Jasmin Yin Chan.
• Other Authors: Ian McGovern
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Environmental::Green marketing
• Online Access: http://hdl.handle.net/10356/43703
• Institution: Nanyang Technological University

This report employs the STP framework (Segmentation, Targeting and Positioning) to segment the green market in Singapore, and develop strategies to enhance green consumerism among University students. It involves examining the environmental attitudes and behaviors of University students and further...