The consumer perception about local versus global brands : an exploratory study.

• Main Authors: Ng, Eng Chen., Lee, Peggy Pei Qi., Lim, Xiu Ru.
• 其他作者: Ng Sok Ling, Sharon
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Marketing::Consumer behaviour
• 在線閱讀: http://hdl.handle.net/10356/43717

This study focused on the perception of young Singaporean consumers towards local brands and global brands. A pre-study was done to gain some knowledge on local consumers‟ perception prior to more extensive research. Based on our pre-study, we found that local brands were losing out to global brands...