Sociology in business : a study on the role of social network in the start-up success of brick-and-mortar versus online retailing in Singapore.

• Main Authors: Choo, Yu Ying., Lim, Crystal Qian Shan.
• Other Authors: Wong Sze Sze
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Information technology::Electronic commerce; DRNTU::Business::General::Moral and ethical aspects
• Online Access: http://hdl.handle.net/10356/43846
• Institution: Nanyang Technological University

Entrepreneurs utilize their social network in order to obtain resources required for the start-up of their businesses. It has been suggested that the strength of tie utilized in obtaining certain resources plays a role in influencing the start-up success of small businesses. However, limited researc...