CEO interview on CNBC and post earnings announcement drift.

• المؤلفون الرئيسيون: Kew, Peipei., Kwek, Cherie Zhi Yan., Ong, June Xin Yu.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Management::Communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/43911
• المؤسسة: Nanyang Technological University

This paper investigates whether media attention specifically in the form of CEO interviews affects abnormal returns and hence post earnings announcement drift (PEAD). We look at 222 samples of CEO interview and no CEO interview group. We observe a significant positive average cumulative abnormal ret...