Claiming identities through K-pop participatory fandom: a case study of K-pop fans in Singapore.
According to Theodor Adorno and Max Horkheimer (1986), the cultural industry results in passive consumption and also the loss of individual consciousness. This conception offers a very pessimistic view on cultural consumption. In this study, I argue that through participatory fandom, fans of Korean...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/43981 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | According to Theodor Adorno and Max Horkheimer (1986), the cultural industry results in passive consumption and also the loss of individual consciousness. This conception offers a very pessimistic view on cultural consumption. In this study, I argue that through participatory fandom, fans of Korean pop music (K-pop) are able to creatively interpret and appropriate media texts and produce their own fan texts that support their desires. Using the identity theory (Stryker 2007) to analyze my findings, I argue that by producing fan texts, fans are able to claim their identities as “fans”. In addition, by positioning fans as part of a larger social network, I argue that online communities encourage the emergence of these “fan identities” by facilitating fan texts production. |
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