New hope group : the growth of a Chinese giant.

• Main Authors: Leow, Kar Gea., Lim, Nigel Cyril Wing Yeung., Yeo, Shao Wei.
• Other Authors: Tan Kok Hui
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/43983
• Institution: Nanyang Technological University

Having taken advantage of the Chinese economic reforms in 1978, many Chinese private enterprises sought to make a name for themselves in the Chinese economy. However, from among these numerous private enterprises, only a small handful of them attained success. From its humble beginnings as a lone farm producing chicken feed and breeding quails, New Hope Group built its agricultural empire through its well developed corporate strategy, business foresight, and financial prudence. A person who played a pivotal role throughout this whole process is the group’s Founder and Chairman, Mr Liu Yonghao. Having the liberal mindset of a Westerner yet also expressing his continuous emphasis on Confucian beliefs, Mr Liu Yonghao had ingrained into the company, a corporate culture deemed for success. Akin to other Chinese companies, New Hope Group always focused on its corporate fundamentals, and stressed the importance of its long term goals. However, what set it apart was the way it enacted upon these long term goals, leading to the eventual expansion of the company past China’s shores and to the rest of the world. Contrasting the western style of business growth, New Hope Group’s growth story, although foreign to the western world, is typical among the rising Chinese giants.