Destination marketing : Hong Kong and Singapore compared

• Main Authors: Jiang, Chuan, Ng, Choon Heong, Quek, Jaime Mei Ting
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/44140
• Institution: Nanyang Technological University

This report outlines and discusses how countries can use destination marketing as a tool to promote their tourism sector. In particular, Hong Kong and Singapore, being small city states/regions sharing similar characteristics, have been used in this case study in which their destination marketing st...