The impact of low-cost carriers on consumer travel behaviour.

• Main Authors: Lim, Song Yee., Tan, Serena Xin Miao., Wong, Yoon Sann.
• Other Authors: Chan Ying Lock
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Recreation; DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/44160
• Institution: Nanyang Technological University

In recent years, the Asian aviation industry has seen a sudden influx of low-cost carriers mainly due to government deregulation. Consequently, this emergence of low-cost carriers has brought about a significant change in consumer travel behavior. As such, this study aims to identify the variables c...