Determinants of ‘green’ purchase behaviour among young Singaporeans.

• Main Authors: Ng, Priscilla Liu Yi., Chua, Yu Yan., Yeo, Walter Shaohong.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Environmental::Green marketing
• Online Access: http://hdl.handle.net/10356/44191
• Institution: Nanyang Technological University

This study aims to investigate the determinants of ‘green’ purchase behaviour among young Singaporeans who are quite familiar with environmental issues. The main objective of the study is to examine the impact of price, ‘green’ advertising, collectivism, family influences, ecological knowledge and e...