Branding for voluntary welfare organisations in Singapore : a case study of Singapore cancer society.

• Main Authors: Ong, Valerie Shu Fei., Wong, Evelyn Yan Ling., Ip, Wai Sze., Tan, Jia Hao.
• Other Authors: Mak Ka Ying Angela
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44414
• Institution: Nanyang Technological University

The adaptation of the corporate branding principles from the for-profit sector is seen to be helpful to voluntary welfare organisations (VWO) in distinguishing themselves with competing organisations. With few studies on corporate branding done in Singapore, this paper tests the applicability of Hat...