Multi-player online games : pricing strategies of high-tech network goods

• Main Author: Ek Chanbora
• Other Authors: Teo Gin Swee Ernie
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Economic theory
• Online Access: http://hdl.handle.net/10356/44458
• Institution: Nanyang Technological University

The rapid growth of broadband internet access around the world has lead to the emergence of Multiplayer Online Games (MPOGs). MPOGs are computer games where players interact socially online. Most firms providing these games traditionally followed a two-part tariff pricing model; this is due to the l...