Packaging healthfulness : the effect of restrained eating, categorical thinking and seals/claims on perceived healthfulness.

• Main Authors: Lee, Wei Xun., Low, Jin Yong., Nguyen, Thi Kim Thu., Tang, Stanley Wei Hong.
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44528
• Institution: Nanyang Technological University

Packaging is considered the fifth “P” in the marketing mix due to its potential influence on consumer perception. Food packaging in general and packaging incorporating health messages in particular have been active areas of inquiry, receiving much attention from policy makers and food manufacturers...