Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer.

• Main Authors: Khor, Ying Heng., Lee, Rui Qi., Lau, Qian Qi., Yeo, Amos Kaizong.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44583
• Institution: Nanyang Technological University

This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and the Singapore Heart Foundation. The communications campaign set out to increase the awareness of the issue of cardiova...