Enhancing the credibility of the organizational spokesperson : testing the facial credibility model and its influence on the perception of organizational credibility.

• Main Authors: Nur Arina binte Dafir., Siti Hanna binte Ruslan., Yeong, Chrystal Jia Yi.
• Other Authors: Augustine Pang
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44594
• Institution: Nanyang Technological University

If the spokesperson is indeed the face of the organization, how can we utilize this important channel of communication to enhance perceptions of an organization in the midst of a crisis? While verbal strategies are important, how they are conveyed by the spokesperson, i.e., the non-verbal characteri...