The blue right : a public communication campaign to raise awareness of the right to clean water.

The blue right : a public communication campaign to raise awareness of the right to clean water.

This paper presents “The Blue Right” public communication campaign, a collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication, Lien Aid and Nanyang Environment and Water Research Institute (NEWRI). The campaign set out to raise awarene...

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Main Authors: Ng, Cheryl Hui Hui., Seah, Eileen Liling., Yeo, Joycelyn Jing Ci., Yu, Qinyan.
Other Authors: Lee Chun Wah
Format: Final Year Project
Language:English
Published: 2011
Subjects:
DRNTU::Social sciences::Communication
Online Access:http://hdl.handle.net/10356/44815
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-44815
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spelling sg-ntu-dr.10356-448152019-12-10T14:06:23Z The blue right : a public communication campaign to raise awareness of the right to clean water. Ng, Cheryl Hui Hui. Seah, Eileen Liling. Yeo, Joycelyn Jing Ci. Yu, Qinyan. Lee Chun Wah Wee Kim Wee School of Communication and Information Lien Aid Nanyang Environment and Water Research Institute DRNTU::Social sciences::Communication This paper presents “The Blue Right” public communication campaign, a collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication, Lien Aid and Nanyang Environment and Water Research Institute (NEWRI). The campaign set out to raise awareness of water issues in Asia’s developing communities among undergraduates from the three public universities in Singapore: NTU, NUS and SMU. This paper includes conclusive research that shaped our key campaign strategies, communication plans and tactics, and presents an extensive evaluation of our campaign’s performance. Bachelor of Communication Studies 2011-06-06T02:47:27Z 2011-06-06T02:47:27Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44815 en Nanyang Technological University 61 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Ng, Cheryl Hui Hui.
Seah, Eileen Liling.
Yeo, Joycelyn Jing Ci.
Yu, Qinyan.
The blue right : a public communication campaign to raise awareness of the right to clean water.
description This paper presents “The Blue Right” public communication campaign, a collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication, Lien Aid and Nanyang Environment and Water Research Institute (NEWRI). The campaign set out to raise awareness of water issues in Asia’s developing communities among undergraduates from the three public universities in Singapore: NTU, NUS and SMU. This paper includes conclusive research that shaped our key campaign strategies, communication plans and tactics, and presents an extensive evaluation of our campaign’s performance.
author2 Lee Chun Wah
author_facet Lee Chun Wah
Ng, Cheryl Hui Hui.
Seah, Eileen Liling.
Yeo, Joycelyn Jing Ci.
Yu, Qinyan.
format Final Year Project
author Ng, Cheryl Hui Hui.
Seah, Eileen Liling.
Yeo, Joycelyn Jing Ci.
Yu, Qinyan.
author_sort Ng, Cheryl Hui Hui.
title The blue right : a public communication campaign to raise awareness of the right to clean water.
title_short The blue right : a public communication campaign to raise awareness of the right to clean water.
title_full The blue right : a public communication campaign to raise awareness of the right to clean water.
title_fullStr The blue right : a public communication campaign to raise awareness of the right to clean water.
title_full_unstemmed The blue right : a public communication campaign to raise awareness of the right to clean water.
title_sort blue right : a public communication campaign to raise awareness of the right to clean water.
publishDate 2011
url http://hdl.handle.net/10356/44815
_version_ 1681049166816477184

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