Use of social computing tools in Barack Obama's election campaign

• Main Author: V Krithika
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Mass media::Alternative media
• Online Access: http://hdl.handle.net/10356/44830
• Institution: Nanyang Technological University

This study examines the use of Social Computing Tools (SCTs) by Barack Obama during his presidential elections campaign in the year 2008. Since there is no concrete data related to the exact objectives of his campaign, after researching several sources, the author identifies the key objectives that...