Sharing plates : cooking and coping with cancer.
This paper presents the collaboration between National Cancer Centre Singapore (NCCS) and a group of six final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in an inaugural campaign that aims to produce and promote Sharing Plates—the f...
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2011
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sg-ntu-dr.10356-449462023-03-05T16:18:57Z Sharing plates : cooking and coping with cancer. Goh, Ji-En. Kuang, Joan Huiying. Kuek, Jinhua. Ng, Jia Min. Lim, Rhys Shu Yin. Tan, Rachel. Mak Ka Ying Angela Yeoh Kok Cheow Wee Kim Wee School of Communication and Information National Cancer Centre Singapore DRNTU::Social sciences::Communication This paper presents the collaboration between National Cancer Centre Singapore (NCCS) and a group of six final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in an inaugural campaign that aims to produce and promote Sharing Plates—the first local cookbook by the cancer community to the cancer community. Leveraging on 12 patient profile stories and 40 recipes of homemade dishes, the cookbook serves as a communication platform to a) demystify cancer diet and nutrition by clarifying the fact that cancer patients are able to enjoy everyday food with only minimal alterations in diet and b) inspire and encourage cancer patients and caregivers through uplifting anecdotes as well as campaign events that promote the support network of fellow members of the cancer community. The campaign also aims to emphasise NCCS’ role as a holistic organisation by increasing its focus on nutritional needs of cancer patients. This paper details the research that directed the conceptualisation of the cookbook and campaign strategy. It also focuses on various elements of the campaign, with a final discussion on post-campaign evaluation as well as limitations and future recommendations. Bachelor of Communication Studies 2011-06-07T04:25:05Z 2011-06-07T04:25:05Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44946 en Nanyang Technological University 260 p. + 4 broadcast media clippings. audio/x-mpeg audio/x-mpeg audio/x-mpeg audio/x-mpeg application/pdf application/octet-stream text/html |
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DRNTU::Social sciences::Communication Goh, Ji-En. Kuang, Joan Huiying. Kuek, Jinhua. Ng, Jia Min. Lim, Rhys Shu Yin. Tan, Rachel. Sharing plates : cooking and coping with cancer. |
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This paper presents the collaboration between National Cancer Centre Singapore (NCCS) and a group of six final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in an inaugural campaign that aims to produce and promote Sharing Plates—the first local cookbook by the cancer community to the cancer community. Leveraging on 12 patient profile stories and 40 recipes of homemade dishes, the cookbook serves as a communication platform to a) demystify cancer diet and nutrition by clarifying the fact that cancer patients are able to enjoy everyday food with only minimal alterations in diet and b) inspire and encourage cancer patients and caregivers through uplifting anecdotes as well as campaign events that promote the support network of fellow members of the cancer community. The campaign also aims to emphasise NCCS’ role as a holistic organisation by increasing its focus on nutritional needs of cancer patients. This paper details the research that directed the conceptualisation of the cookbook and campaign strategy. It also focuses on various elements of the campaign, with a final discussion on post-campaign evaluation as well as limitations and future recommendations. |
author2 |
Mak Ka Ying Angela |
author_facet |
Mak Ka Ying Angela Goh, Ji-En. Kuang, Joan Huiying. Kuek, Jinhua. Ng, Jia Min. Lim, Rhys Shu Yin. Tan, Rachel. |
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Final Year Project |
author |
Goh, Ji-En. Kuang, Joan Huiying. Kuek, Jinhua. Ng, Jia Min. Lim, Rhys Shu Yin. Tan, Rachel. |
author_sort |
Goh, Ji-En. |
title |
Sharing plates : cooking and coping with cancer. |
title_short |
Sharing plates : cooking and coping with cancer. |
title_full |
Sharing plates : cooking and coping with cancer. |
title_fullStr |
Sharing plates : cooking and coping with cancer. |
title_full_unstemmed |
Sharing plates : cooking and coping with cancer. |
title_sort |
sharing plates : cooking and coping with cancer. |
publishDate |
2011 |
url |
http://hdl.handle.net/10356/44946 |
_version_ |
1759858106900152320 |