Sharing plates : cooking and coping with cancer.

This paper presents the collaboration between National Cancer Centre Singapore (NCCS) and a group of six final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in an inaugural campaign that aims to produce and promote Sharing Plates—the f...

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Main Authors: Goh, Ji-En., Kuang, Joan Huiying., Kuek, Jinhua., Ng, Jia Min., Lim, Rhys Shu Yin., Tan, Rachel.
Other Authors: Mak Ka Ying Angela
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44946
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-44946
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spelling sg-ntu-dr.10356-449462023-03-05T16:18:57Z Sharing plates : cooking and coping with cancer. Goh, Ji-En. Kuang, Joan Huiying. Kuek, Jinhua. Ng, Jia Min. Lim, Rhys Shu Yin. Tan, Rachel. Mak Ka Ying Angela Yeoh Kok Cheow Wee Kim Wee School of Communication and Information National Cancer Centre Singapore DRNTU::Social sciences::Communication This paper presents the collaboration between National Cancer Centre Singapore (NCCS) and a group of six final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in an inaugural campaign that aims to produce and promote Sharing Plates—the first local cookbook by the cancer community to the cancer community. Leveraging on 12 patient profile stories and 40 recipes of homemade dishes, the cookbook serves as a communication platform to a) demystify cancer diet and nutrition by clarifying the fact that cancer patients are able to enjoy everyday food with only minimal alterations in diet and b) inspire and encourage cancer patients and caregivers through uplifting anecdotes as well as campaign events that promote the support network of fellow members of the cancer community. The campaign also aims to emphasise NCCS’ role as a holistic organisation by increasing its focus on nutritional needs of cancer patients. This paper details the research that directed the conceptualisation of the cookbook and campaign strategy. It also focuses on various elements of the campaign, with a final discussion on post-campaign evaluation as well as limitations and future recommendations. Bachelor of Communication Studies 2011-06-07T04:25:05Z 2011-06-07T04:25:05Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44946 en Nanyang Technological University 260 p. + 4 broadcast media clippings. audio/x-mpeg audio/x-mpeg audio/x-mpeg audio/x-mpeg application/pdf application/octet-stream text/html
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Goh, Ji-En.
Kuang, Joan Huiying.
Kuek, Jinhua.
Ng, Jia Min.
Lim, Rhys Shu Yin.
Tan, Rachel.
Sharing plates : cooking and coping with cancer.
description This paper presents the collaboration between National Cancer Centre Singapore (NCCS) and a group of six final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in an inaugural campaign that aims to produce and promote Sharing Plates—the first local cookbook by the cancer community to the cancer community. Leveraging on 12 patient profile stories and 40 recipes of homemade dishes, the cookbook serves as a communication platform to a) demystify cancer diet and nutrition by clarifying the fact that cancer patients are able to enjoy everyday food with only minimal alterations in diet and b) inspire and encourage cancer patients and caregivers through uplifting anecdotes as well as campaign events that promote the support network of fellow members of the cancer community. The campaign also aims to emphasise NCCS’ role as a holistic organisation by increasing its focus on nutritional needs of cancer patients. This paper details the research that directed the conceptualisation of the cookbook and campaign strategy. It also focuses on various elements of the campaign, with a final discussion on post-campaign evaluation as well as limitations and future recommendations.
author2 Mak Ka Ying Angela
author_facet Mak Ka Ying Angela
Goh, Ji-En.
Kuang, Joan Huiying.
Kuek, Jinhua.
Ng, Jia Min.
Lim, Rhys Shu Yin.
Tan, Rachel.
format Final Year Project
author Goh, Ji-En.
Kuang, Joan Huiying.
Kuek, Jinhua.
Ng, Jia Min.
Lim, Rhys Shu Yin.
Tan, Rachel.
author_sort Goh, Ji-En.
title Sharing plates : cooking and coping with cancer.
title_short Sharing plates : cooking and coping with cancer.
title_full Sharing plates : cooking and coping with cancer.
title_fullStr Sharing plates : cooking and coping with cancer.
title_full_unstemmed Sharing plates : cooking and coping with cancer.
title_sort sharing plates : cooking and coping with cancer.
publishDate 2011
url http://hdl.handle.net/10356/44946
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