The Singapore brand
Singapore is a resource-strapped island city that lives and dies by its global position. Relying on its position as a pro-business and efficient city, Singapore attracted talents, investments and companies to drive its economy. Now, as Singapore moves towards the new era, it realises that it is has...
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2011
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sg-ntu-dr.10356-453632019-12-10T14:42:12Z The Singapore brand Ju, Xinhang Loh, Elicia Qi Yu Goh, Mavis Pei Jie Xin, Karen Qian Hui Cherian George Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism::News reporting and writing Singapore is a resource-strapped island city that lives and dies by its global position. Relying on its position as a pro-business and efficient city, Singapore attracted talents, investments and companies to drive its economy. Now, as Singapore moves towards the new era, it realises that it is has entered a different ball game. The fight now is for global creative talent who are believed to be able to give the economy an edge over others. Yet, Singapore's older, more dominant image comes at odds with the aspired creative city image that tend to be a magnet for creative people. Thus, tension arises when a whole nation tries to change its very being for the purposes of branding. Bachelor of Communication Studies 2011-06-13T03:10:47Z 2011-06-13T03:10:47Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/45363 en Nanyang Technological University 35 p. application/pdf |
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DRNTU::Social sciences::Journalism::News reporting and writing Ju, Xinhang Loh, Elicia Qi Yu Goh, Mavis Pei Jie Xin, Karen Qian Hui The Singapore brand |
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Singapore is a resource-strapped island city that lives and dies by its global position. Relying on its position as a pro-business and efficient city, Singapore attracted talents, investments and companies to drive its economy. Now, as Singapore moves towards the new era, it realises that it is has entered a different ball game. The fight now is for global creative talent who are believed to be able to give the economy an edge over others. Yet, Singapore's older, more dominant image comes at odds with the aspired creative city image that tend to be a magnet for creative people. Thus, tension arises when a whole nation tries to change its very being for the purposes of branding. |
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Cherian George |
author_facet |
Cherian George Ju, Xinhang Loh, Elicia Qi Yu Goh, Mavis Pei Jie Xin, Karen Qian Hui |
format |
Final Year Project |
author |
Ju, Xinhang Loh, Elicia Qi Yu Goh, Mavis Pei Jie Xin, Karen Qian Hui |
author_sort |
Ju, Xinhang |
title |
The Singapore brand |
title_short |
The Singapore brand |
title_full |
The Singapore brand |
title_fullStr |
The Singapore brand |
title_full_unstemmed |
The Singapore brand |
title_sort |
singapore brand |
publishDate |
2011 |
url |
http://hdl.handle.net/10356/45363 |
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1681049498744258560 |