The Singapore brand

Singapore is a resource-strapped island city that lives and dies by its global position. Relying on its position as a pro-business and efficient city, Singapore attracted talents, investments and companies to drive its economy. Now, as Singapore moves towards the new era, it realises that it is has...

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Main Authors: Ju, Xinhang, Loh, Elicia Qi Yu, Goh, Mavis Pei Jie, Xin, Karen Qian Hui
Other Authors: Cherian George
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/45363
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-453632019-12-10T14:42:12Z The Singapore brand Ju, Xinhang Loh, Elicia Qi Yu Goh, Mavis Pei Jie Xin, Karen Qian Hui Cherian George Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism::News reporting and writing Singapore is a resource-strapped island city that lives and dies by its global position. Relying on its position as a pro-business and efficient city, Singapore attracted talents, investments and companies to drive its economy. Now, as Singapore moves towards the new era, it realises that it is has entered a different ball game. The fight now is for global creative talent who are believed to be able to give the economy an edge over others. Yet, Singapore's older, more dominant image comes at odds with the aspired creative city image that tend to be a magnet for creative people. Thus, tension arises when a whole nation tries to change its very being for the purposes of branding. Bachelor of Communication Studies 2011-06-13T03:10:47Z 2011-06-13T03:10:47Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/45363 en Nanyang Technological University 35 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Journalism::News reporting and writing
spellingShingle DRNTU::Social sciences::Journalism::News reporting and writing
Ju, Xinhang
Loh, Elicia Qi Yu
Goh, Mavis Pei Jie
Xin, Karen Qian Hui
The Singapore brand
description Singapore is a resource-strapped island city that lives and dies by its global position. Relying on its position as a pro-business and efficient city, Singapore attracted talents, investments and companies to drive its economy. Now, as Singapore moves towards the new era, it realises that it is has entered a different ball game. The fight now is for global creative talent who are believed to be able to give the economy an edge over others. Yet, Singapore's older, more dominant image comes at odds with the aspired creative city image that tend to be a magnet for creative people. Thus, tension arises when a whole nation tries to change its very being for the purposes of branding.
author2 Cherian George
author_facet Cherian George
Ju, Xinhang
Loh, Elicia Qi Yu
Goh, Mavis Pei Jie
Xin, Karen Qian Hui
format Final Year Project
author Ju, Xinhang
Loh, Elicia Qi Yu
Goh, Mavis Pei Jie
Xin, Karen Qian Hui
author_sort Ju, Xinhang
title The Singapore brand
title_short The Singapore brand
title_full The Singapore brand
title_fullStr The Singapore brand
title_full_unstemmed The Singapore brand
title_sort singapore brand
publishDate 2011
url http://hdl.handle.net/10356/45363
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