Kansei evaluation and clustering in emotional design

• Main Author: Ng, Kassyn.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Industrial engineering::Human factors engineering
• Online Access: http://hdl.handle.net/10356/45638
• Institution: Nanyang Technological University

Many products launched in the market failed despite having excellent functionality because they failed to appeal to consumers through their design. Design speaks a thousand words to the consumers and every design conveys a different message. Globalisation brings about an increasing number of affluen...