Optimal pricing of Iphone apps under uncertainty

• Main Author: Low, Hui Ying.
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Systems engineering
• Online Access: http://hdl.handle.net/10356/45931
• Institution: Nanyang Technological University

In recent years, the download of mobile applications has increase tremendously. This project targets on iPhone, one of the smartphones highly sought after in the market right now. An iPhone comes pre-installed with an application, “app store”, which is developed by Apple for users to download other...