Sustainable consumption : examining a model for proactive and reactive sustainable consumption behaviour.

• Main Author: Ng, Ai Sian.
• Other Authors: May Oo Lwin
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Economic theory
• Online Access: http://hdl.handle.net/10356/46255
• Institution: Nanyang Technological University

Studies have shown the impact of consumption on environment and the consequential societal and economic costs. While there is a wealth of literature on consumption drivers and resulting ecological degradation due to increasing consumption, more could be done to understand how to counter this trend and to make consumption sustainable. This study proposes a new integrated model to offer policy inputs on making consumption sustainable. The proposed model is based on a combined framework of the Theory of Planned Behaviour and the Model of Pro-environment Behaviour. In addition, two new scales, media effects scale and system factors, are developed in this study for validation to be included as the influence introduced by external factors. The survey was conducted in Singapore in end 2010 by gathering responses to a survey on-line and in person. This study is significant in its contribution of the validated integrated model of sustainable consumption and in moving policy makers’ attention from promoting reactive habits to cultivating proactive behaviours.