The power of media attention : media coverage and its impact on merger and acquisition returns.

• Main Authors: Lim, Audry Lixiang., Tham, Wai Yee.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Public relations::Media management; DRNTU::Business::Finance::Mergers and acquisitions
• Online Access: http://hdl.handle.net/10356/46355
• Institution: Nanyang Technological University

How does media coverage affect the stock price response in the context of acquisition announcements? Using 273 CEO interviews on CNBC that were coincided with acquisition announcements and their control sample of non-interviewed announcements, we find that the dates of CEO interviews relative to the...