Using scenario planning as a methodology for analysis in three sectors of the interactive digital media marketplace

In this thesis, a scenario planning approach, which is a synthesis of the three main schools of thought in the area, is used as a methodology for analysis. The approach aims to study the future of Interactive Digital Media (IDM) applications such as online music, on- demand television and massively...

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Bibliographic Details
Main Author: Yang, Yi
Other Authors: Ravishankar Sharma
Format: Theses and Dissertations
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/46717
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Institution: Nanyang Technological University
Language: English
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