Using scenario planning as a methodology for analysis in three sectors of the interactive digital media marketplace
In this thesis, a scenario planning approach, which is a synthesis of the three main schools of thought in the area, is used as a methodology for analysis. The approach aims to study the future of Interactive Digital Media (IDM) applications such as online music, on- demand television and massively...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/46717 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
Be the first to leave a comment!