Using scenario planning as a methodology for analysis in three sectors of the interactive digital media marketplace
In this thesis, a scenario planning approach, which is a synthesis of the three main schools of thought in the area, is used as a methodology for analysis. The approach aims to study the future of Interactive Digital Media (IDM) applications such as online music, on- demand television and massively...
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/46717 |
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| 機構: | Nanyang Technological University |
| 語言: | English |