A study of product conspicuousness, self-congruity and on-line purchase behavior.
60 p.
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/47325 |
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| Institution: | Nanyang Technological University |