Business and cutural analysis of phonak's late entry into chinese hearing and retail market.

• Main Authors: Lou, Yuqiao., Lim, Wayne Wei Yuen., Sim, Meng Khuan., Koeppl, Wolfgang.
• Other Authors: Olexander Chernyshenko
• Format: Theses and Dissertations
• Published: 2011
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/47333
• Institution: Nanyang Technological University

99 p.