Cultural intelligence & marketing strategy of OSIM International Ltd
146 p.
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2011
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| Online Access: | http://hdl.handle.net/10356/47360 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-473602024-01-12T10:16:23Z Cultural intelligence & marketing strategy of OSIM International Ltd Zhang, Qi Tan, Yi San Lee, Lau Ching Yuliani Lianto Tay-Lee Swee Ling, Cheryl Nanyang Business School DRNTU::Business 146 p. According to the International Monetary Fund, Asia is set to become the world's largest economy over the next two decades and increasingly more global companies are now seeking business opportunities in this region. South Korea, being the world's 15th largest economy in terms of Gross Domestic Product, serves as a major and significant market in Asia, attracting an average of over ten billion US dollars of foreign direct investments each year. Under such a context, this report offers some insights on how businesses and foreign brands can establish their presence in the South Korean market by conducting a case study on the marketing strategies used by OSIM International Ltd ("OSIM"), a highly recognised Singapore-based company and a leading global brand for home healthcare and healthy lifestyle products. Master of Business Administration 2011-12-27T07:18:37Z 2011-12-27T07:18:37Z 2010 2010 Thesis http://hdl.handle.net/10356/47360 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
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DRNTU::Business |
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DRNTU::Business Zhang, Qi Tan, Yi San Lee, Lau Ching Yuliani Lianto Cultural intelligence & marketing strategy of OSIM International Ltd |
| description |
146 p. |
| author2 |
Tay-Lee Swee Ling, Cheryl |
| author_facet |
Tay-Lee Swee Ling, Cheryl Zhang, Qi Tan, Yi San Lee, Lau Ching Yuliani Lianto |
| format |
Theses and Dissertations |
| author |
Zhang, Qi Tan, Yi San Lee, Lau Ching Yuliani Lianto |
| author_sort |
Zhang, Qi |
| title |
Cultural intelligence & marketing strategy of OSIM International Ltd |
| title_short |
Cultural intelligence & marketing strategy of OSIM International Ltd |
| title_full |
Cultural intelligence & marketing strategy of OSIM International Ltd |
| title_fullStr |
Cultural intelligence & marketing strategy of OSIM International Ltd |
| title_full_unstemmed |
Cultural intelligence & marketing strategy of OSIM International Ltd |
| title_sort |
cultural intelligence & marketing strategy of osim international ltd |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10356/47360 |
| _version_ |
1789483004622536704 |