Destination image : a study of Korean drama's influence on generation Y in Singapore

• Main Authors: Tan, Sze Jie, Poh, Ee Leng, Chai, Ivy Jia Xing
• 其他作者: Joan C Henderson
• 格式: Final Year Project
• 語言: English
• 出版: 2012
• 主題: DRNTU::Business::Marketing; DRNTU::Social sciences::Recreation
• 在線閱讀: http://hdl.handle.net/10356/48137
• 機構: Nanyang Technological University

This study aims to explore the impact of Korean dramas on perceptions of South Korea as a vacation destination. The study has three specific objectives. The first is to identify destination attributes important to local viewers. The second is to find out how Korean dramas impact viewers’ perception...