A study on Singaporean youths' destination perception of China.

• Main Authors: Chew, See Lek., Lim, Josephine Zi Yu., Liu, Jessica Weiwei.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2012
• 主題: DRNTU::Social sciences::Recreation; DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/48342
• 機構: Nanyang Technological University

China has become a major tourist destination for Singaporeans in recent years. However, there are no studies that looked particularly at Singaporean youths’ perception of China as a destination. Therefore, the purpose of this study is to investigate if there is a difference between Singaporean youth...