A study on Singaporean youths' destination perception of China.

China has become a major tourist destination for Singaporeans in recent years. However, there are no studies that looked particularly at Singaporean youths’ perception of China as a destination. Therefore, the purpose of this study is to investigate if there is a difference between Singaporean youth...

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Main Authors: Chew, See Lek., Lim, Josephine Zi Yu., Liu, Jessica Weiwei.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48342
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-483422023-05-19T05:41:37Z A study on Singaporean youths' destination perception of China. Chew, See Lek. Lim, Josephine Zi Yu. Liu, Jessica Weiwei. Nanyang Business School Christine Lim Mei Lai DRNTU::Social sciences::Recreation DRNTU::Business::Marketing China has become a major tourist destination for Singaporeans in recent years. However, there are no studies that looked particularly at Singaporean youths’ perception of China as a destination. Therefore, the purpose of this study is to investigate if there is a difference between Singaporean youths’ pre-visit and post-visit destination perception of China. The study also identified and analyzed six factors affecting their perception of China as a destination. A quantitative research approach was adopted whereby descriptive research was used to examine the relationship between each of the six factors and destination perception. Non-probability sampling design was adopted and data was collected through survey questionnaires. The results of the study confirmed that five factors do influence destination perception of Singaporean youths, with “Infrastructure” being the most influential factor. In addition, a significant difference was found between the pre-visit and post-visit destination perception. The China National Tourist Office can utilize the result of this study to market the country to Singaporean youths more effectively. BUSINESS 2012-04-05T03:55:55Z 2012-04-05T03:55:55Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48342 en Nanyang Technological University 77 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Social sciences::Recreation
DRNTU::Business::Marketing
spellingShingle DRNTU::Social sciences::Recreation
DRNTU::Business::Marketing
Chew, See Lek.
Lim, Josephine Zi Yu.
Liu, Jessica Weiwei.
A study on Singaporean youths' destination perception of China.
description China has become a major tourist destination for Singaporeans in recent years. However, there are no studies that looked particularly at Singaporean youths’ perception of China as a destination. Therefore, the purpose of this study is to investigate if there is a difference between Singaporean youths’ pre-visit and post-visit destination perception of China. The study also identified and analyzed six factors affecting their perception of China as a destination. A quantitative research approach was adopted whereby descriptive research was used to examine the relationship between each of the six factors and destination perception. Non-probability sampling design was adopted and data was collected through survey questionnaires. The results of the study confirmed that five factors do influence destination perception of Singaporean youths, with “Infrastructure” being the most influential factor. In addition, a significant difference was found between the pre-visit and post-visit destination perception. The China National Tourist Office can utilize the result of this study to market the country to Singaporean youths more effectively.
author2 Nanyang Business School
author_facet Nanyang Business School
Chew, See Lek.
Lim, Josephine Zi Yu.
Liu, Jessica Weiwei.
format Final Year Project
author Chew, See Lek.
Lim, Josephine Zi Yu.
Liu, Jessica Weiwei.
author_sort Chew, See Lek.
title A study on Singaporean youths' destination perception of China.
title_short A study on Singaporean youths' destination perception of China.
title_full A study on Singaporean youths' destination perception of China.
title_fullStr A study on Singaporean youths' destination perception of China.
title_full_unstemmed A study on Singaporean youths' destination perception of China.
title_sort study on singaporean youths' destination perception of china.
publishDate 2012
url http://hdl.handle.net/10356/48342
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