A study on Singaporean youths' destination perception of China.

• Main Authors: Chew, See Lek., Lim, Josephine Zi Yu., Liu, Jessica Weiwei.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Recreation; DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/48342
• Institution: Nanyang Technological University

China has become a major tourist destination for Singaporeans in recent years. However, there are no studies that looked particularly at Singaporean youths’ perception of China as a destination. Therefore, the purpose of this study is to investigate if there is a difference between Singaporean youth...