Destination image : a study of Korean drama's influence on generation Y in Singapore

• المؤلفون الرئيسيون: Tan, Sze Jie, Poh, Ee Leng, Chai, Ivy Jia Xing
• مؤلفون آخرون: Joan C Henderson
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing; DRNTU::Social sciences::Recreation
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48137
• المؤسسة: Nanyang Technological University

This study aims to explore the impact of Korean dramas on perceptions of South Korea as a vacation destination. The study has three specific objectives. The first is to identify destination attributes important to local viewers. The second is to find out how Korean dramas impact viewers’ perception...