A conceptual study of business orientations and its effect on strategic planning in small businesses.

• Main Authors: Lee, Darren Cheng Loong., Lim, Sherilyn Yi Leen., Tsang, Sarah Wei Ai.
• Other Authors: Choo Wee Ee Clive
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Management::Planning
• Online Access: http://hdl.handle.net/10356/48157
• Institution: Nanyang Technological University

This paper strives to understand the relationship between Market Orientation, Learning Orientation and Strategic Planning in the context of small businesses. All of these three areas have been studied extensively due to their proven direct bearings on business performance. We propose a conceptual mo...