Social networking and job search : examining the impacts of a company's involvement in social networks on undergraduates' career choice.

• Main Authors: Kee, Wei Ning., Lee, Hui Xin., Phua, Marcus Jia Hui.
• Other Authors: Mak Wai Yeong
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Public relations::Media management
• Online Access: http://hdl.handle.net/10356/48263
• Institution: Nanyang Technological University

This study examines the relationship between a company’s involvement in online social networking sites and an undergraduate’s career choice. In this study, career decision-making was broken down into four influencing factors: a company’s level of involvement in social networking sites, perceived emp...