A study on the influence of corporate social responsibility on brand equity among Singaporeans.

• Main Authors: Ngui, Jia Min., Lee, Jackson Ting Zhang., Chua, Roxanne Wan Xuan.
• Other Authors: Benjamin Kartono
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing; DRNTU::Business::Management::Social responsibility
• Online Access: http://hdl.handle.net/10356/48312
• Institution: Nanyang Technological University

With the rising trend of Corporate Social Responsibility (CSR) globally, it is important for companies to understand the effects that CSR policies can have on their brand equity. The extant research has studied the relationship between CSR and brand equity among western consumers to some extent but...