Place management at Little India.

• Main Authors: Quek, Li Xuan., Quek, Joo Yeng., Tay, Hui Jin.
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/48327
• Institution: Nanyang Technological University

One of the ethnic enclaves that is actively promoted by the Singapore Tourism Board (STB) as part of marketing Singapore as a tourist destination is the Indian enclave, known as Little India. This precinct is the focal point of this study, and the STB’s movement towards implementing ‘place managemen...